Do you have a LARIAT SuperCAB?

[Big Dog Daddy]

So the driver seat, middle bench, and passenger seat all are heated?

The middle bench is not heated or cooled, only the driver and passenger seats are. Honestly, I've never had 3 in the front, as the center really isn't that comfortable, but i optioned the truck this way to allow 6 passengers if needed.

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[Cairo]

Are there any prerequisites that SuperCab will appear in a higher finish than XLT? It is very disappointing that the best version of the cabin is not available in higher trims. As a basic family car, I have MDX Types, a truck is used for special tasks so I don't need a supercrew,
which I do not like and unnecessarily increases the total length of the vehicle.

 

[OnceAnEagle]

I have a 2021 Lariat FX4 Supercab with the 3.5L Ecoboost at just over 26,500 miles. I love it. It looks like a truck with the 6.5FT bed, not some kind of 4-door limousine with a squashed rear end. Unfortunately, my life and needs have changed, so I am going to sell it while it is still worth something and find a suitable Ranger that can handle country living and the occasional trip into the city. So, I am looking at a 2025 or 2026 Ranger Raptor, just because I can. IMO, Ford dropped the Lariat Supercab because of cost and not just of assembly and parts, but that they can charge more for a higher trim crew cab and make more $$$. Ford's CEO $4 billion investment in the artificial and limited EV and PHEV market came at a cost to buyers, which is less F150 cab and bed configurations on upper trims and new model cost increases. Price a 2025 or soon to be 2026 and compare what the same truck cost in 2021, and the increase is $10K to $15K, model dependent. Factor in depreciation at about 10-15% of its value each year (without cost to own), with an overall depreciation of around 54% after five years. Lots of ground to make up at trade in time.

 

[Cairo]

I don't understand this. If they completely abandoned the SuperCab, it would be a bit of a savings. However, if has developed this body style, what's the problem with offering it in higher trim levels? Higher trim levels mean greater profitability. I won't buy the Supercrew because it's ugly, the proportions are seriously off, and the 5.5ft bed is a disaster. They're losing customers with this policy.

 

[OnceAnEagle]

I don't understand this. If they completely abandoned the SuperCab, it would be a bit of a savings. However, if has developed this body style, what's the problem with offering it in higher trim levels? Higher trim levels mean greater profitability. I won't buy the Supercrew because it's ugly, the proportions are seriously off, and the 5.5ft bed is a disaster. They're losing customers with this policy.

Ford did the same with Ranger. I had a 1996 and 2003 Ranger with the extended cab and a 6' box. Not anymore. Longer truck but crew cab only with a 5' box. If you want the old Ranger configuration, Ford makes it: overseas. Ford knows the big $$$ is in the North American market and they can charge more for the crew cab and to heck with what you need or want. They know better, just like Microsoft. Don't like us? Go buy something else. Ford has lots of $$$.

Now think about it. Companies and businesses need a crew cab, not a Supercab, to haul their workers and their tools and gear. But the Supercab is optioned at the XL, STX, and XLT levels, which are lower end (comparatively) work or recreation trucks. Lariat and above is luxury. So, Ford's head shed thinks lots of construction workers and iron workers and oil workers and sewer workers and linemen and people who get wet and covered in filth and mud and dirt and snow and ice for a living just pile into and run around in a crew cab Lariat and Tremor and King Ranch and Platinum and Raptor with vinyl active-x or leather interiors.

They also think that people who haul heavy stuff love EVs and PHEV and do not suffer from EV anxiety looking at that charge gauge constantly.

I really think Ford people in Dearborn have no sense of reality.

As they say: There is no reason for it, it is just our policy.

 

[JCsTruck]

I don't understand this. If they completely abandoned the SuperCab, it would be a bit of a savings. However, if has developed this body style, what's the problem with offering it in higher trim levels? Higher trim levels mean greater profitability. I won't buy the Supercrew because it's ugly, the proportions are seriously off, and the 5.5ft bed is a disaster. They're losing customers with this policy.

It was Henry Ford that said you can have any color you want as long as it is black.

 

[Cairo]

To hell with that. I'd even pay more for a SuperCab than a SuperCrew. I'm not buying a SuperCab because it's cheaper, but because it's better for my needs. Wake up, Ford.

 

[Buyer2021]

However, if has developed this body style, what's the problem with offering it in higher trim levels? Higher trim levels mean greater profitability.

You're overlooking the not-insignificant costs of producing, and then maintaining repair parts inventory, of the higher-trim bits that are unique in a SuperCab (vs SuperCrew) for each trim level. Profitability requires that enough of those higher-trim SuperCabs be sold to make that work.

Michal, I empathize with your position, I'm a Lariat SuperCab owner for a reason, but the fact is that we are a minority among current consumers and market demand no longer supports profitable production of higher-trim Supercabs.

I can't find a basis to fault Ford for that reality.

 

[FirstFord]

I'm a Lariat SuperCab owner for a reason

^ Ditto^
I love my SuperCab Lariat, and I'm bummed that if something catastrophic happens, I CANNOT replace it!

Take this with a grain of salt because I no longer remember the exact figures, plus the data is now 3 or 4 years old, but I think it still makes the point: I read an article awhile back discussing the popularity of different truck body styles, and something like 2% of trucks sold were regular/standard cabs, 12% were extended cabs, and 86% were crew cabs. And that pretty much sums it up as to why Ford is doing what they're doing. I don't like it, but I, sadly, understand it...

 

[Buyer2021]

You're overlooking the not-insignificant costs of producing, and then maintaining repair parts inventory, of the higher-trim bits that are unique in a SuperCab (vs SuperCrew) for each trim level.

When you think about it and look with a critical eye, there's a lot of interior components in this Lariat SuperCab that are not shared with a 'matching' Lariat SuperCrew, not to mention other Lariat interior colors, XL/XLT, or hypothetical KR or Platinum trims.

Unless Ford sells enough of every variation offered, they stand to suffer reduced profitability. Reducing variations offered reduces that risk, albeit they may lose some fractional number of customers in the process (I strongly suspect that Ford's market research shows there's net gain / pay-back in the strategy they are currently pursuing).

IF market demands / whims change, I expect Ford's strategy will eventually respond to those changes. They've been mostly successful in this game for a very long time.

 

[JCsTruck]

Just as rare as a Lariat SuperCab is a newer SuperCab with 5.0 engine. I did a search the other night at McGovern Ford which is a huge dealer with three different dealerships and they had 69 F-150’s on the lot. I filtered that by checking the V8 box and that whittled it down to just four trucks and all were SuperCrew trucks over 70k and one was supercharged. Not many options there unless you go for the STX or XL with 2.7 engine.

 

[Cairo]

When you think about it and look with a critical eye, there's a lot of interior components in this Lariat SuperCab that are not shared with a 'matching' Lariat SuperCrew, not to mention other Lariat interior colors, XL/XLT, or hypothetical KR or Platinum trims.

Unless Ford sells enough of every variation offered, they stand to suffer reduced profitability. Reducing variations offered reduces that risk, albeit they may lose some fractional number of customers in the process (I strongly suspect that Ford's market research shows there's net gain / pay-back in the strategy they are currently pursuing).

IF market demands / whims change, I expect Ford's strategy will eventually respond to those changes. They've been mostly successful in this game for a very long time.

I'd agree with you if they completely phased out the Supercab. However, they offer this body style; changing the color of the plastics isn't a major issue. It's been profitable for them for so many years. There are many vehicles whose specific versions sell even smaller, and manufacturers do this.

 

[dochawk]

It was Henry Ford that said you can have any color you want as long as it is black.

That wasn't about ford production, though.

The only paint that dried fast enough to accommodate the speed they were popping T's off the line was only made in black!

 

[Buyer2021]

I'd agree with you if they completely phased out the Supercab. However, they offer this body style; changing the color of the plastics isn't a major issue. It's been profitable for them for so many years. There are many vehicles whose specific versions sell even smaller, and manufacturers do this.

OK, so you contend that that making SuperCabs in trims higher than XLT would be profitable for Ford in 2026.

Are there any prerequisites that SuperCab will appear in a higher finish than XLT?

IF, your profitability contention were true, and Ford is a profit-motivated corporation, the prerequisites would be satisfied and those higher-than-XLT SuperCabs would be in the 2026 Order Guide.

But they aren't, which only leaves us with one of three possible mutually exclusive conclusions

1. Your contention is wrong
2. Ford's market research and profitability analysis is wrong
3. Ford isn't a profit motivated corporation

I'll go with #1.

Your / my opinions may differ, but that doesn't make a damned bit of difference, the reality is what it is.

 

[IVD6G]

Just as rare as a Lariat SuperCab is a newer SuperCab with 5.0 engine. I did a search the other night at McGovern Ford which is a huge dealer with three different dealerships and they had 69 F-150’s on the lot. I filtered that by checking the V8 box and that whittled it down to just four trucks and all were SuperCrew trucks over 70k and one was supercharged. Not many options there unless you go for the STX or XL with 2.7 engine.

Ditto

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