Ford offers employee pricing (below invoice) to all US customers April 3 through June 2 - "From America to America"

[MAhauler]

Ford announcement page:

https://www.fromtheroad.ford.com/us...or-america-ford-employee-pricing-for-everyone




Article:

Ford Motor Company will offer employee pricing to all US shoppers: 'Handshake deal with every American'

The vehicle manufacturer called the new initiative a 'handshake deal with every American'

https://www.foxbusiness.com/markets...ll-u-s-shoppers-handshake-deal-every-american

April 3, 2025

U.S. shoppers will be able to save on Ford vehicles this spring through a new initiative called From America, For America.

American consumers will have access to Ford's employee pricing from April 3 through June 2.

This means customers will pay the same amount as Ford's workers, which is below the dealer invoice price, a spokesperson for the automobile manufacturer told Fox News Digital in an email.

"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement.

During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles. The deal excludes the 2025 Expedition and Navigator SUVs, the Raptors and Super Duty trucks.

Electric vehicle shoppers through Ford's Power Promise will also receive a complimentary home charger and standard installation through June 30, according to the announcement.

Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch.

"For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs," Ford said in a statement. "Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American."

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[UGADawg96]

Impressive

 

[nvabill]

According to this article if correct a $65,000 msrp XLT would sell for $55,000.

https://www.freep.com/story/money/c...ounts-on-cars-as-tariffs-kick-in/82779894007/

 

[Parthery]

So are they going to stop putting the "package discounts" on the window sticker so dealers can include that in the "discounts"? Are they still going to send out PCOs (probably not)?

Seems like much ado about nothing....maybe I'm wrong.....

 

[powerboatr]

Killing used prices 3.0
I love the exclusions list
Superduty, expedition, Navigator, raptors

Good deal on f150s fools might be able to spring a good vehicle
Been eyeing a green bronco...
My dealer has not got the word.
Still 58k

 

[Old Hat]

Only good on present pre tariff inventory, correct?

 

[UGADawg96]

Only good on present pre tariff inventory, correct?

 

[Hammertime]

Employee pricing but increased the APR % . Classic.

 

[antho]

 

[flixden]

Where would I see the pricing? Have to ask a dealer?

 

[wessermgm]

My understanding is this is like A or Z Plan pricing, which is similar to the 3% under invoice discount that Granger offers on retail orders.

None of the dealerships have updated their websites to reflect the discount as of yet. That will take time. A local dealer told me that they heard about this yesterday. You should be able to approximate the new price by using the price sheet calculating the invoice price and deducting 2-3%. That will get you close.

 

[wessermgm]

Just getting invoice is huge on F150. Some models the difference between invoice and MSRP isn't so stark, but I just priced a new 145" 302A XLT 4x4 with bed utility and tow/haul , came out at $54,627 - over $5k less than MSRP for all of that. This discount would seem to actually come out to $53,000ish. Pretty good deal.

 

[flixden]

This could get interesting ....
I am assuming that Ford will eat the difference, or in other words, lower the price for dealers.
That means that in theory, Granger should be able to offer something like 10% below invoice. Let's see if that happens ....

 

[the_swd]

Jack up the MSRP to account for the increase due to tarrifs, then have a blanket 'employee pricing' policy (that is really the original MSRP) so Ford can have it's cake and eat it too, right?

 

[flixden]

Jack up the MSRP to account for the increase due to tarrifs, then have a blanket 'employee pricing' policy (that is really the original MSRP) so Ford can have it's cake and eat it too, right?

Ford would have to be quick ... the announcement says the employee pricing starts today, but the MSRP is unchanged on their build webpage as I type this.

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