JExpedition07
Well-known member
- First Name
- James
- Joined
- Feb 14, 2023
- Threads
- 68
- Messages
- 2,126
- Reaction score
- 3,664
- Location
- Buffalo NY
- Vehicles
- 2023 F-150 STX 5.0L V8
Automakers are in trouble because pricing is out of control. My 2023 XL SuperCab stickered for $50,490, my dads 2016 Lariat Ultimate SuperCrew F-250 stickered for $56,000. Income has stayed steady and prices have skyrocketed. I make a lot of money for right out of college, and I still think my XL was a lot of money. I wouldn’t even feel comfortable going for a Lariat until I gross over $200,000. Not many people make that, our sampling is skewed because most of us on a new vehicle forum make more than average. So it seems like 175k-250k income is average if you are on boating forums and truck forums, the ultimate reality is it’s not. And those of us who can afford them are a shrinking group.
There was interesting data points on the Expedition forum. In 2007 they sold like 200,000 Expeditions. Today? They are lucky to move 60,000 units. These companies are too focused on YTY and losing site of the big picture and their ever dwindling customer base as they chase high-profit per unit over volume. Ford has had some terrible quarters recently, but this last one they rebounded a bit. What changed? Dealers started wheeling and dealing again, so people bought more trucks. But as prices keep hiking I wonder where things go.
There was interesting data points on the Expedition forum. In 2007 they sold like 200,000 Expeditions. Today? They are lucky to move 60,000 units. These companies are too focused on YTY and losing site of the big picture and their ever dwindling customer base as they chase high-profit per unit over volume. Ford has had some terrible quarters recently, but this last one they rebounded a bit. What changed? Dealers started wheeling and dealing again, so people bought more trucks. But as prices keep hiking I wonder where things go.
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