XLT to Become "ACTIVE"???

[Trainmaster]

So Ford is rebranding their manly "XLT" trim group "Active"?

Real he-man terminology. A real macho dude drives his Active F-150 down to the Cross-fit Club.

Maybe it's true that 65% of Millennial families have the female as the breadwinner, and that 45% of Ford trucks are chosen by women?

If trucks become Active, Ford, this is a bigger mistake than going all on with electric trucks.

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[FaaWrenchBndr]

Well, that would certainly push me away
Seems like Ford’s making some really stupid decisions lately

 

[Old Hat]

Yes, probably a Ford mistake. Many pickup drivers don't look to be all that active to me.

 

[Davexxxx]

First I've heard of it. Apparently its a trim level on Explorers but I know nothing more than that.

But I don't care either. Buying (or not buying) a vehicle because of it's name, would be like betting on horse, or buying a stock, for the same reason. i.e. Foolish.

 

[XLT22]

Boomers and their obsessing with appearing "manly" will never get old.

 

[discothan]

Badging can be replaced right?

 

[rtf150]

I seen a new expedition “Active” today. Now I know why. I was trying to figure out that badging. That is definitely a badge I remove.

 

[redline]

Everyone knows if you have an “ active” model you like to sux the D, but XLT is all hetero love …

ford hates lariat so much lately I would note be surprised if it become an ST line model

 

[JExpedition07]

I have always loved my lil fruit cup Area 51 blue truck , calling it an Active would be icing on the cake

Come on boys, hop in my Area 51 Blue Active Rainbow Supreme edition, I don’t bite

 

[JohnTrigger]

“Active” is name of one of the lower end Escape trims for the last couple years.

 

[Dtronic]

I don't give a ff what they call it. That's not why I buy a particular vehicle.

 

[Trainmaster]

Boomers and their obsessing with appearing "manly" will never get old.

Yeah, we boomers were taught to embrace masculinity. You know, WW2, 'Nam, supporting a family, buying American, working with our hands and all those silly obsessions.

Glad Millennials became so enlightened and made this such a better place now.

"ACTIVE" pressed into your tailgate for sure.

Matching tattoo. (Just joking)

 

[MotoGary]

So Ford is rebranding their manly "XLT" trim group "Active"?

Where did you hear this? I can't find anything online to confirm it.

 

[Buyer2021]

Badging can be replaced right?

Who wouldn't want this on their F150?

 

[MotoGary]

If you're worried about losing your man card, you could always tell people that A.C.T.I.V.E =
Advanced Command & Torque-Integrated Vehicle Enhancement tm

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