PaulGrun
Well-known member
- Joined
- Jul 18, 2022
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- 2022 F-150 XLT
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- #1
I just saw the attached message from SONOS and immediately thought of Ford.
For those who aren't familiar, SONOS makes high end in-home audio equipment that relies on the local network. They ran into trouble about a year ago with a poorly conceived and executed over the air product update.
Rather than try to hide it, or deny it was happening or to paper over it with a bunch of sneaky updates under cover of darkness, they came right out, acknowledged that they had screwed up, set about fixing it with a clear public description accompanying a series of planned fixes released every two weeks, and then put in place a series of initiatives designed to re-build customer trust.
Perfect? Not exactly. But damned close.
FORD could take a lesson in customer orientation from these guys.
https://www.facebook.com/share/3jVu2pvoKhuLrpw2/?mibextid=xfxF2i
For those who aren't familiar, SONOS makes high end in-home audio equipment that relies on the local network. They ran into trouble about a year ago with a poorly conceived and executed over the air product update.
Rather than try to hide it, or deny it was happening or to paper over it with a bunch of sneaky updates under cover of darkness, they came right out, acknowledged that they had screwed up, set about fixing it with a clear public description accompanying a series of planned fixes released every two weeks, and then put in place a series of initiatives designed to re-build customer trust.
Perfect? Not exactly. But damned close.
FORD could take a lesson in customer orientation from these guys.
https://www.facebook.com/share/3jVu2pvoKhuLrpw2/?mibextid=xfxF2i
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