HUD restricted on 2024s

[SEPA F150]

Just saw a video on on current scheduling for 150s. They said the HUD was restricted. So needed to order 401a, 501a, 701a etc. What does restricted mean?

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[Pedaldude]

I don’t know exactly what it means, other than Ford being up to their usual bait and switch tactics when it comes to options.

 

[flasch192]

I don’t know exactly what it means, other than Ford being up to their usual bait and switch tactics when it comes to options.

there b.s is really getting old ! just another tactic to hold things up to keep prices up .........

 

[Matisse70]

The HUD has been restricted for at least six months. Ford is getting very few orders for the for the 402A, 502A, 702A, so Ford wants us to lower our standards.

 

[SEPA F150]

The HUD has been restricted for at least six months. Ford is getting very few orders for the for the 402A, 502A, 702A, so Ford wants us to lower our standards.

I don't quite get it. The 502A, 702A etc are the high packages that come with the HUD.
So if they are getting very few orders for those then there shouldn't be a restriction.

I can assume they will prob start deleting the HUD and issuing a credit if we order a 502A or 702A.

 

[wessermgm]

While I did end my quixotic quest for the PAT, I did get the HUD in my KR. If I had to choose between the two, I would choose the HUD. The Ford HUD is the best I have had and better than my wife's 2024 Lexus GX HUD. It is a shame that, much like the PAT, they made it standard on almost all the high trims when they clearly utterly failed to build the logistics necessary to include it as a standard feature on so many trucks.

Farley's bundling plan failed. HUD and PAT should have always been options and then the folks who really wanted them and were willing to pay for them could likely have them already. Most dealer orders would leave them off and a substantial amount of retail orders would as well. The stress on the logistics would be manageable and the customers would be happy. Farley did not want that because he felt the process was just too "complicated." Ford needs to uncomplicate his life by sending him to early retirement.

 

[Jekyll]

Seems like a crap shoot. I got a 502A with PAT in 3 months. Love both but the PAT is more important to me. PAT really meets my use and needs. HUD is handy but the information is clear and present in other locations, some in multiple locations. I think the HUD really shines though when using BC. Now BC is an eye-opener! I make a 500 mile round trip about 20 times a year and about 475 miles is on BC roads. Very stress reducing.

 

[amschind]

I think that this is a larger problem that we recognize. Ford isn't making money hand over fist; the stock just lost 20% of its value a week ago. The problem may be that Ford cannot SURVIVE without milking customers for every cent they can. Consider that all of the Big 3 quit making CARS. There are no American car companies left, just SUV/truck/crossover companies. The footprint based CAFE formula did not help that at all, but the Germans, Koreans and Japanese are still selling cars to the American market. What if they all chose to drop cars not because of demand or CAFE, but because the margins that the Big 3 require make cars unprofitable?

My fear is that the number of non-automotive costs built into the cost of each vehicle has pushed the breakeven point to extreme levels, and this obvious gouging is a symptom of that. Consider a restaurant: the plate of food and bottle of wine that you buy must pay for EVERYTHING, not just the food, not just the waiter, not just the pittance that the owner makes, not just the guy washing dishes and the dishes themselves.....it must also pay the rent. That leads to an interesting conclusion: the best value for fine dining occurs in areas where there is sufficient money to support decent restaurants but which also have relatively cheap land/rent. I worry that American car companies are restaurants in Midtown Manhattan.

 

[HammaMan]

I think that this is a larger problem that we recognize. Ford isn't making money hand over fist; the stock just lost 20% of its value a week ago. The problem may be that Ford cannot SURVIVE without milking customers for every cent they can. Consider that all of the Big 3 quit making CARS. There are no American car companies left, just SUV/truck/crossover companies. The footprint based CAFE formula did not help that at all, but the Germans, Koreans and Japanese are still selling cars to the American market. What if they all chose to drop cars not because of demand or CAFE, but because the margins that the Big 3 require make cars unprofitable?

My fear is that the number of non-automotive costs built into the cost of each vehicle has pushed the breakeven point to extreme levels, and this obvious gouging is a symptom of that. Consider a restaurant: the plate of food and bottle of wine that you buy must pay for EVERYTHING, not just the food, not just the waiter, not just the pittance that the owner makes, not just the guy washing dishes and the dishes themselves.....it must also pay the rent. That leads to an interesting conclusion: the best value for fine dining occurs in areas where there is sufficient money to support decent restaurants but which also have relatively cheap land/rent. I worry that American car companies are restaurants in Midtown Manhattan.

Stock lost value because poor management resulted in poor quarterly results. Ford still makes cars, just not sedans though I'd argue the mach-e is a 5 door 'car'. Cars are still profitable, just not the ones ford was building. Tesla model 3 has no problem selling, nor do any of the imports. Ford needs a whole lot of new leadership with new ideas and to shed all of their corporate bloat. They, like the other big 3, continue to lose market share while dragging all of their legacy bloat with them.

 

[amschind]

Stock lost value because poor management resulted in poor quarterly results. Ford still makes cars, just not sedans though I'd argue the mach-e is a 5 door 'car'. Cars are still profitable, just not the ones ford was building. Tesla model 3 has no problem selling, nor do any of the imports. Ford needs a whole lot of new leadership with new ideas and to shed all of their corporate bloat. They, like the other big 3, continue to lose market share while dragging all of their legacy bloat with them.

I completely agree, but I also worry that the baggage of a defined benefit pension plan may be too much to overcome. I have aggressively chosen defined contribution plans for my entire life, even when a state was the payor, because I trust my own ability to manage risk better than any pension plan. Without getting too political, the 2008 bailouts saved the defined benefit pension plans, the shareholders and the creditors.....nothing else was at risk. A post bankruptcy GM/Ford/Stellantis would look a lot different than what we have today, and there is certainly the possibility that it would be better for workers and consumers.

 

[BarryT82]

If you look at the King Ranch features it’s almost the same as a Platinum, but at a cheaper price point. I ordered the KR to save about $6k. Ford put a bunch of money into EV trucks and cars and those aren’t selling. The infrastructure isn’t available in most areas to support them. We have chargers where I live, but not many. If you drive by around a holiday there’s a line of Teslas waiting to use them. My wife drives a Volvo PHEV and loves it. She can charge it at home, drive around town on electric, and use gasoline during longer trips.

 

[SEPA F150]

If you look at the King Ranch features it’s almost the same as a Platinum, but at a cheaper price point. I ordered the KR to save about $6k. Ford put a bunch of money into EV trucks and cars and those aren’t selling. The infrastructure isn’t available in most areas to support them. We have chargers where I live, but not many. If you drive by around a holiday there’s a line of Teslas waiting to use them. My wife drives a Volvo PHEV and loves it. She can charge it at home, drive around town on electric, and use gasoline during longer trips.

I just picked up a platinum 703A. Live the KR and the interior and prob would have gone that route.

However, wasn't a fan of Two tone being the only option. Wish chrome bumpers still available.

 

[BarryT82]

I just picked up a platinum 703A. Live the KR and the interior and prob would have gone that route.

However, wasn't a fan of Two tone being the only option. Wish chrome bumpers still available.

I’m not a fan of the two-tone paint either, but for $6k I’ll live with it. I ordered a darker paint so it blends in a little more. I’ve seen videos of the black trucks and it blends very well.

 

[Pedaldude]

Farley's bundling plan failed…

Keep seeing YouTube videos telling people to order the 5.0 XL RCSB and that it’s the best thing since sliced bread.

It’s where the law of unintended consequences meets be careful what you wish for!

Giving people finite choices to try and make them choose one thing, for them to only choose the other.

It’s like when dumb parents try and outsmart their children. The kids want to go to the pizza place but the parents say “no, you’re going to have to choose between going to the burger place, or stay home and eat macaroni and cheese.” and then the parents get upset when the kids choose mac & cheese.

For a very long time, Ford has offered a huge variety of permutations of their half ton trucks. In many people’s cases, it’s the only reason why they ordered. If I’m going to choose between a truck I don’t want and a truck I don’t want. I’m getting the cheapest one and I’m going to be looking used first!

 

[wessermgm]

I’m not a fan of the two-tone paint either, but for $6k I’ll live with it. I ordered a darker paint so it blends in a little more. I’ve seen videos of the black trucks and it blends very well.

I have a black KR and you can't usually even tell its two tone

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