F-150 Lightning Gets Nearly $10K Price Cut

[Administrator]

Just announced this morning:

https://www.f150lightningforum.com/...tarts-at-51-990-xlt-priced-from-56-990.16094/

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[ZWARRIOR]

Anyone else feels concerned by this? Ford is already losing money on EVs seem like they are chasing Tesla’s shadow on this one

 

[TSGarp007]

Concerned? They should have never raised the price so dramatically in the first place!

 

[Je1279]

I feel that since they raised it $20k since it was originally announced and now have discounted it by $10k, it is still $10k more than the original MSRP. However, I am concerned that American auto makers are putting too many eggs into the electric basket at this stage of the game.

 

[Graygoose2021]

Yea, took advantage when they could, now some are sitting on lots...

 

[JExpedition07]

Yeah I feel since they raised it $20k and now discounted it $10k, it's still $10k more than the original MSRP. However, I am concerned that American auto makers are putting too many eggs into the electric basket at this stage of the game.

I am all for EV’s but yes they are going to “eggs in one basket” for sure. These crazy 2030 no internal combustion goals will land anyone squarely in bankruptcy who chases it. Fools game. The real reason they dropped the Lightning’s price is poor sales and performance, while ICE F-150s sell in droves. The consumers have spoken, they don’t want electric shoved down their throats until it’s actually a better product. As of now it’s inferior.

 

[mrimsofly]

Probably to help it since RAM and Silverado EV are on the way.

 

[Addabob64]

Yea, took advantage when they could, now some are sitting on lots...

I went in for an oil change last Friday. There were 6 sitting on the lot....

On a side note, hopefully the TX power grid can handle the additional loads these electric vehicles will cause.

 

[Graygoose2021]

I went in for an oil change last Friday. There were 6 sitting on the lot....

On a side note, hopefully the TX power grid can handle the additional loads these electric vehicles will cause.

amen, the US isn't ready for all EVs

 

[Addabob64]

amen, the US isn't ready for all EVs

I'll be bold and go one further and say it isn't even ready for partial EV... On a hot day here in TX, they already have a hard time letting us keep our AC running without rolling brownouts....

Improvements Needed :
1. Strengthen the power grid
2. Significantly decrease the recharge times & availability of charging stations
3. Increase the range

 

[Randomseed]

Sounds like a Texas problem

 

[Graygoose2021]

LOL...way more than just Texas.

 

[Nasto]

Anyone else feels concerned by this? Ford is already losing money on EVs seem like they are chasing Tesla’s shadow on this one

Nothing that another government subsidy won't fix.

 

[B-real]

Anyone else feels concerned by this? Ford is already losing money on EVs seem like they are chasing Tesla’s shadow on this one

Well, in fairness to all, it took Tesla years to actually make money on sales of their cars. For a long time they sold their carbon credits to the other manufacturers, and that was the only place they were actually making money (that and people bidding up their stock in an insane way). I think pretty much every new EV only company is still losing money on each car sale (Rivian, Lucid), and so are most of the major manufacturers on their EVs. The EV only companies are staying afloat off of large future deals, ie. Lucid with Amazon, or with their stock. The price increases that we have seen on the ICE vehicles from Ford have to be partially to help offset their costs on EVs. The CEO of Stellantis (Ram) has said that producing EVs is not sustainable at their current cost structure, but they are being forced to do it.

Now Tesla has cars that have higher margins, in large part due to the fact that they dont spend $ on redesign and retooling every 3-5 years like the regular manufacturers. The model S has the same body as it did when it was first released in 2012. The infatuation with Tesla allows them to still sell a vehicle today that looks just like it did 11 years ago. No way Ford could get away with that.

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