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I was a bit surprised out of 170 orders, 40% are the PowerBoost. Ford was estimating a 10% market for the PowerBoost.

I know that is not enough data points for a accurate prediction but there is something there.
A couple of people in my auto enthusiast circle have been voicing the powerboost as a justification for a truck. Getting similar or better than MPG than some SUV's out there along with the other tech and ability, might be bringing some additional buyers. Just a Saturday morning hot take!
 

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A couple of people in my auto enthusiast circle have been voicing the powerboost as a justification for a truck. Getting similar or better than MPG than some SUV's out there along with the other tech and ability, might be bringing some additional buyers. Just a Saturday morning hot take!
The MPGs help but not that big an issue for me any more since I am retired.

The power and the propower were the main reason to drive me that direction, plus it was still an 3.5 eco. In the KR version, it's only $2500 more and includes the propower, was a no brainer for me.

I've owned hybrids before in the past and love the concept and tech behind them. Of course the older hybrids I've owned where nickel batteries and not the better lithium.
 

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I bet ford is accurate in their whole volume projection. I think this forum is skewed toward enthusiasts, so we're gonna have a lot more upper trims and hybrids. Plus a lot of what drove us here is to seek info on the hybrid.
I agree, companies like Ford couldn't miss that badly on a major product forecast and live to tell about it.

Many truck buyers are not ready for hybrid power in their trucks, and many hybrid fans may be eyeing the 2022 all electric F-150 as well. Think about the number of EcoBoost detractors on this forum alone, some are simply V8 fans and don't think trucks should have smaller turbo engines, let alone hybrid propulsion. Others had bad experiences, know someone who did, or have bought into the hype that turbocharged engines cannot last over 150k miles. The EcoBoost has been around how long? And there are Ford truck buyers that don't trust it. Do you think that same crowd would trust an EcoBoost with a hybrid drive system coupled to it?

To me, the PowerBoost is the perfect powertrain for my usage. My wife will daily drive it in a very "city" biased mix of city/highway miles, exactly where hybrids shine. She does not have a heavy foot, and she likes how my hybrid Sonata drives. When I drive the truck on the weekends or on road trips into the mountains it will have maximum power for my lead foot, and will not lose all that power at altitude like a naturally aspirated V8. Throw in the 7.2Kw Pro Power, and when I finally buy a race car trailer I'll be able to pull the Evo to track events and power a real compressor for air tools and fans to cool the car and its driver in between runs. But this usage profile is pretty specific, and I'm already a hybrid driver, so I do not fit the normal truck buyer model.

With the 2.0Kw ProPower available on most of the gas engines, people that want to charge their boat batteries or camper batteries while pulling down the road don't need to go to the hybrid just for that capability, so there has to be another reason to drive the hybrid purchase. In the lower trims, the cost of the PowerBoost is pretty steep, so hard to justify based on fuel savings. For my KR, the $2500 is easier to swallow, and since I was going to pay $600 for the EcoBoost anyway, it's really only a $1900 increase. That will eventually pay off down the road, and until then I get 570 lb-ft of torque, so there's that. But again, I'm in a narrow window of truck shoppers.

This Board is filled with 2021 F150 early adopters. We all know buying the first year of a new model can be dangerous from a reliability standpoint, but we want the newest truck with all the gadgets. A larger percentage of us than the normal truck buying population probably want the PowerBoost for its incremental advantages in power and fuel mileage, as well as because being an early adopter can be fun and a bit of a rush.
 

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I agree, companies like Ford couldn't miss that badly on a major product forecast and live to tell about it.

Many truck buyers are not ready for hybrid power in their trucks, and many hybrid fans may be eyeing the 2022 all electric F-150 as well. Think about the number of EcoBoost detractors on this forum alone, some are simply V8 fans and don't think trucks should have smaller turbo engines, let alone hybrid propulsion. Others had bad experiences, know someone who did, or have bought into the hype that turbocharged engines cannot last over 150k miles. The EcoBoost has been around how long? And there are Ford truck buyers that don't trust it. Do you think that same crowd would trust an EcoBoost with a hybrid drive system coupled to it?

To me, the PowerBoost is the perfect powertrain for my usage. My wife will daily drive it in a very "city" biased mix of city/highway miles, exactly where hybrids shine. She does not have a heavy foot, and she likes how my hybrid Sonata drives. When I drive the truck on the weekends or on road trips into the mountains it will have maximum power for my lead foot, and will not lose all that power at altitude like a naturally aspirated V8. Throw in the 7.2Kw Pro Power, and when I finally buy a race car trailer I'll be able to pull the Evo to track events and power a real compressor for air tools and fans to cool the car and its driver in between runs. But this usage profile is pretty specific, and I'm already a hybrid driver, so I do not fit the normal truck buyer model.

With the 2.0Kw ProPower available on most of the gas engines, people that want to charge their boat batteries or camper batteries while pulling down the road don't need to go to the hybrid just for that capability, so there has to be another reason to drive the hybrid purchase. In the lower trims, the cost of the PowerBoost is pretty steep, so hard to justify based on fuel savings. For my KR, the $2500 is easier to swallow, and since I was going to pay $600 for the EcoBoost anyway, it's really only a $1900 increase. That will eventually pay off down the road, and until then I get 570 lb-ft of torque, so there's that. But again, I'm in a narrow window of truck shoppers.

This Board is filled with 2021 F150 early adopters. We all know buying the first year of a new model can be dangerous from a reliability standpoint, but we want the newest truck with all the gadgets. A larger percentage of us than the normal truck buying population probably want the PowerBoost for its incremental advantages in power and fuel mileage, as well as because being an early adopter can be fun and a bit of a rush.
I think you have hit the nail on the head!

I also agree with the risk statement, another reason I add the car rental to my ESP.

I do think it will worth the risk because the engine is still basically the same. Of course the hybrid part has been around also for awhile now, just not on an F150, so was an acceptable risk in my eyes. I guess I am saying the reward far out weighted the small risk.
 

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I bet ford is accurate in their whole volume projection. I think this forum is skewed toward enthusiasts, so we're gonna have a lot more upper trims and hybrids. Plus a lot of what drove us here is to seek info on the hybrid.
I think the projection is probably right as well, there are people like me who are enthusiasts and hybrid fans that aren't going to buy the hybrid. My wife has a Fusion Hybrid and we love it. I would have ordered the hybrid on my new F-150 but i live in the country and the cost/benefit wasn't worth it to me. I use my truck to go back and forth to work, haul the occasional load from Home Depot, and tow my boat from time to time, very little city driving. A hybrid would be nice but not worth the additional cost for me, especially since I know how capable the ecoboost is.
 

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I would have ordered the hybrid on my new F-150 but i live in the country and the cost/benefit wasn't worth it to me. I use my truck to go back and forth to work, haul the occasional load from Home Depot, and tow my boat from time to time, very little city driving. A hybrid would be nice but not worth the additional cost for me, especially since I know how capable the ecoboost is.
Im also rural, but I never even considered a v6, let alone hybrid.
Occasional lumber yard and trailer dragging.
I am not ashamed to say that I most likely would drive all the way around the city than to go thru it.
Just dont want to deal with so many clowns that should not be behind the wheel
 

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Finally added my build to the list
 

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So I have an estimated build week of 1/18. Anyone that's had their truck built or be scheduled for production.. how close to your estimated build date did you get an actual production date?
 

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That’s showing up as a pretty popular build week. Going to be interesting to see how many come through the line.
 

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Quick question, my order was "accepted by Ford" today according to my sales consultant who put in the order for me. I do not see it on my Ford account page under orders and reservations yet. How long does it take to show up there? Does the order have to be pulled before I can see it?
 

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So I have an estimated build week of 1/18. Anyone that's had their truck built or be scheduled for production.. how close to your estimated build date did you get an actual production date?
I got a build week of 1-18 on 12-1
Today I just got a production date of 1-19.
No window sticker is available yet
 

Bryan Simon

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Quick question, my order was "accepted by Ford" today according to my sales consultant who put in the order for me. I do not see it on my Ford account page under orders and reservations yet. How long does it take to show up there? Does the order have to be pulled before I can see it?
Might take a week or so.
I have seen where Ford pulls orders on Thursdays.
Might be true as I ordered mine on a Thursday morning and they had it that afternoon.
I ordered in August.
It appears that you just ordered within the last week and it may take some time as Im sure Ford
is still trying to get stock orders out as well as scheduling the retail.
Pretty busy time at Ford I would imagine with just achieving OKTB two weeks ago.
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