TexasTruck
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https://performance.ford.com/articles/enthusiasts/media-room/2025/08/future-for-ford-racing
Embracing the Past to Signal a Dynamic New Future for Ford Racing
You don’t have to look very hard to see what racing has meant to Ford Motor Company – and to my family – over the generations. Racing is in our blood as a company. A lot of automotive brands claim they are racers, but few owe their very existence to winning a race through technological innovation. At Ford, we do… and we haven’t forgotten it.
So today, we are announcing that Ford Performance is changing its name to Ford Racing. But this is so much more than a simple rebranding exercise. This is the wholesale reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life.
Our new Ford Racing organization will bring our road and race operations closer than ever before. Under one global leader, our super-talented engineers, designers and aerodynamicists will find innovative solutions for the track and bring them to our road products – and vice versa. All this is being done to bring the best products, technologies, and experiences to our customers.
This name change re-emphasizes our core mission, our racing heritage, and simplifies our branding back to our competitive roots. It reminds people of why we race – to infuse the technological innovation and passion we derive from racing, and winning, into the products that our customers can drive every day.
You will start seeing the changes in our logos and our naming immediately, with the full new Ford Racing identity coming to life when we launch the new race season in January at Dakar, Daytona, and our Ford Racing Season Launch Event. What you won’t see change is our dedication to winning, innovating, and bringing what we learn back to the products that Ford Motor Company assembles and sells around the globe.
Ford Racing will continue to compete at the highest levels of motorsports. The Blue Oval will be in front of a global audience like never before, at venues as diverse as F1, Dakar, Le Mans, Bathurst and Daytona. And we are going in with the same goal we always have at Ford… to win them all. After all, we are America’s race team!
Embracing the Past to Signal a Dynamic New Future for Ford Racing
You don’t have to look very hard to see what racing has meant to Ford Motor Company – and to my family – over the generations. Racing is in our blood as a company. A lot of automotive brands claim they are racers, but few owe their very existence to winning a race through technological innovation. At Ford, we do… and we haven’t forgotten it.
So today, we are announcing that Ford Performance is changing its name to Ford Racing. But this is so much more than a simple rebranding exercise. This is the wholesale reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life.
Our new Ford Racing organization will bring our road and race operations closer than ever before. Under one global leader, our super-talented engineers, designers and aerodynamicists will find innovative solutions for the track and bring them to our road products – and vice versa. All this is being done to bring the best products, technologies, and experiences to our customers.
This name change re-emphasizes our core mission, our racing heritage, and simplifies our branding back to our competitive roots. It reminds people of why we race – to infuse the technological innovation and passion we derive from racing, and winning, into the products that our customers can drive every day.
You will start seeing the changes in our logos and our naming immediately, with the full new Ford Racing identity coming to life when we launch the new race season in January at Dakar, Daytona, and our Ford Racing Season Launch Event. What you won’t see change is our dedication to winning, innovating, and bringing what we learn back to the products that Ford Motor Company assembles and sells around the globe.
Ford Racing will continue to compete at the highest levels of motorsports. The Blue Oval will be in front of a global audience like never before, at venues as diverse as F1, Dakar, Le Mans, Bathurst and Daytona. And we are going in with the same goal we always have at Ford… to win them all. After all, we are America’s race team!
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