Pricing. 25vs24

[adyaro77]

Have you seen the price of everything? All vehicles are going up in price. I’m not saying it’s due to politics but, inflation, it’s interest rates, fuel cost, groceries, housing, insurance, everything is up over the last 3.5+ years

I member many years ago when I bought my first new truck. I was cringing signing the paperwork because the total was just over $20k

This is true, but I think another big issue is Ford is the starting to delete options that were in their trucks for years. Not to mention the quality control issues. I know that when we get on the topic at work or at a party people see my F-150 and the first thing they say is... "I'm not paying that kind of money for a pickup truck". Whenever someone comes to me about their ram or Silverado the first thing they always say is how inexpensive it was.

I think for Ford it's simple supply and demand. I just don't see the demand keeping up with everything going on.

But Ford's got me... I prefer their interior. I think they have the best looking pickup trucks. How they will lose me is if they continue to keep going up in price while the quality goes down and popular options disappear.

When I traded in my problematic 23' Lariat there wasn't a chance in hell I was purchasing another overpriced truck. I went back to an XLT. A year ago when I purchased the 23' Lariat I couldn't find what I wanted in Metro detroit. The dealership found it three states over. Fast forward to now when I'm at the dealership they have hundreds of trucks. I would have no problem getting a similar optioned 24' Lariat that I couldn't find this time last year.

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[Polo08816]

This is true, but I think another big issue is Ford is the starting to delete options that were in their trucks for years. Not to mention the quality control issues. I know that when we get on the topic at work or at a party people see my F-150 and the first thing they say is... "I'm not paying that kind of money for a pickup truck". Whenever someone comes to me about their ram or Silverado the first thing they always say is how inexpensive it was.

I think for Ford it's simple supply and demand. I just don't see the demand keeping up with everything going on.

But Ford's got me... I prefer their interior. I think they have the best looking pickup trucks. How they will lose me is if they continue to keep going up in price while the quality goes down and popular options disappear.

When I traded in my problematic 23' Lariat there wasn't a chance in hell I was purchasing another overpriced truck. I went back to an XLT. A year ago when I purchased the 23' Lariat I couldn't find what I wanted in Metro detroit. The dealership found it three states over. Fast forward to now when I'm at the dealership they have hundreds of trucks. I would have no problem getting a similar optioned 24' Lariat that I couldn't find this time last year.

I think that's already clear. For 2024, Granger Ford was at MSRP for Raptors. For 2025, they're already offering $2,000 off MSRP on Raptors. I've seen local dealers offer $3,000-$4,000 off Raptors.

The rebates/incentives will only grow as we go deeper into 2025.

 

[js312]

But Ford's got me... I prefer their interior. I think they have the best looking pickup trucks. How they will lose me is if they continue to keep going up in price while the quality goes down and popular options disappear.

When I traded in my problematic 23' Lariat there wasn't a chance in hell I was purchasing another overpriced truck. I went back to an XLT. A year ago when I purchased the 23' Lariat I couldn't find what I wanted in Metro detroit. The dealership found it three states over. Fast forward to now when I'm at the dealership they have hundreds of trucks. I would have no problem getting a similar optioned 24' Lariat that I couldn't find this time last year.

I don't think I could go GM. The visibility is really bad compared to Ford, the seats are uncomfortable, the 5.3 is a dog and the 6.2's MPG numbers are rough. Too bad, because I like some of their optioning - you don't need to spend $70k+ just to get 4 Auto. The RST is a pretty perfect combination of options, minus some dumb stuff that's easy to deal with later - like the absence of an auto dimming mirror.

I'm on my second Lariat and 4 Auto is the biggest thing keeping me from dropping to an XLT next time - I think that's very deliberate on Ford's part. Some of the other stuff is nice, but not a deal breaker. Now that the XLT has LED headlights, the relatively decent 8-speaker B&O, dual auto climate, etc. it's a much better option than it was from 15-20.

 

[adyaro77]

I think that's already clear. For 2024, Granger Ford was at MSRP for Raptors. For 2025, they're already offering $2,000 off MSRP on Raptors. I've seen local dealers offer $3,000-$4,000 off Raptors.

The rebates/incentives will only grow as we go deeper into 2025.

Now that you bring up Granger. This is definitely a dealership I'm interested in. I live in Michigan and I keep seeing these positive reviews.

Here's the issue for me. I live here in Metro Detroit. We still have a lot of dealerships that if you didn't purchase the truck from them oh well. Over the past 30 years I've gone between two dealerships and there's definitely favoritism. I had an issue that the purchasing dealer pretty much gave up on so my other dealership is working on it.

For the hell of it I started calling around and I was shocked how many dealerships told me you didn't buy the truck from here we can't help you. And this isn't a warranty issue this is a money out of my pocket. I will pay you for your services.

Because I know the 24' XLT that I just purchased would have been less expensive at Grainger than a dealership I've been with for 30 years. I think for my next purchase I will give them a shot. More than likely it will be for a super duty. Another model I'll never pay over MSRP for. Those are sitting around my local lots as well. Not as money but they're there.

 

[adyaro77]

I don't think I could go GM. The visibility is really bad compared to Ford, the seats are uncomfortable, the 5.3 is a dog and the 6.2's MPG numbers are rough. Too bad, because I like some of their optioning - you don't need to spend $70k+ just to get 4 Auto. The RST is a pretty perfect combination of options, minus some dumb stuff that's easy to deal with later - like the absence of an auto dimming mirror.

I'm on my second Lariat and 4 Auto is the biggest thing keeping me from dropping to an XLT next time - I think that's very deliberate on Ford's part. Some of the other stuff is nice, but not a deal breaker. Now that the XLT has LED headlights, the relatively decent 8-speaker B&O, dual auto climate, etc. it's a much better option than it was from 15-20.

Oh I couldn't agree more. No... I'm definitely a Ford guy. I do miss four-wheel Auto and the memory settings. But here's where I'm at as the f-150s continue to increase in price the super duty is becoming much more appealing to me. The rumors of a super duty power boost have me intrigued. I need the payload. So in no way am I Ford bashing just as a 30-year Ford customer I have a lot of questions. I wish I could sit down with a Ford executive and interview them. I think there's a lot of guys on here that would love to do that. In the last couple of years my dealerships have been so honest with me. Sharing all the issues they are seeing with Ford motor company. It's unfortunate that I'm at the dealership so much. The service departments are flooded and overbooked with vehicles. The sales floor not so much.

I remember coming from my 2019 XLT. I really wanted LED headlights and adaptive cruise control. I always knew I could just add leather. It's unfortunate because it's a lot harder or impossible to add options in the 24's. But the XLT interior is excellent. Once I get the leather seats installed the interior will look just as good as my 23' Lariat as far as I'm concerned.

But I do take into account how much more you do get in the XLT now, but now they're taking stuff from the Lariat. Some people being forced to purchase a Platinum. That doesn't work for everybody. If you go to the Ford dealership needing payload you need to stay away from the higher trims. That's just the reality. I'm dying to see how Ford sales trend over the next year or two. As someone interested in a power boost for the future I'm curious to see how happy the owners are with them five or so years from now. Again, just curious how this all plays out as we're all starting to tighten our wallets.

 

[js312]

Oh I couldn't agree more. No... I'm definitely a Ford guy. I do miss four-wheel Auto and the memory settings. But here's where I'm at as the f-150s continue to increase in price the super duty is becoming much more appealing to me. The rumors of a super duty power boost have me intrigued. I need the payload. So in no way am I Ford bashing just as a 30-year Ford customer I have a lot of questions. I wish I could sit down with a Ford executive and interview them. I think there's a lot of guys on here that would love to do that. In the last couple of years my dealerships have been so honest with me. Sharing all the issues they are seeing with Ford motor company. It's unfortunate that I'm at the dealership so much. The service departments are flooded and overbooked with vehicles. The sales floor not so much.

I remember coming from my 2019 XLT. I really wanted LED headlights and adaptive cruise control. I always knew I could just add leather. It's unfortunate because it's a lot harder or impossible to add options in the 24's. But the XLT interior is excellent. Once I get the leather seats installed the interior will look just as good as my 23' Lariat as far as I'm concerned.

But I do take into account how much more you do get in the XLT now, but now they're taking stuff from the Lariat. Some people being forced to purchase a Platinum. That doesn't work for everybody. If you go to the Ford dealership needing payload you need to stay away from the higher trims. That's just the reality. I'm dying to see how Ford sales trend over the next year or two. As someone interested in a power boost for the future I'm curious to see how happy the owners are with them five or so years from now. Again, just curious how this all plays out as we're all starting to tighten our wallets.

My 2020 was a nightmare - both front and rear differentials were rebuilt, camera recalls, and an APIM replacement for starters. Too bad because it was my favorite vehicle - loaded Lariat SuperCab, a rare bird that they no longer make. I walked away from it at 75k because I didn't trust it. My 2018 was solid and so far my 2023 has been good so I'm hoping it stays that way.

My PowerBoost's payload is 1537 which isn't too bad for one in Lariat trim. I don't have any of the heavy options like the bed utility package, pano moonroof, or FX4, so that helps. As long as it remains reliable, I'm sold on it. I've used it to power my refrigerator and pellet stove during power outages and my summer commuting has gotten me 24.5 MPG reliably.

 

[Buyer2021]

I have a 2022 loaded 502a PB and I could not get the same truck in 2025 Lariat anymore (close though). The KR is the only model that matches (and is better) than my 2022. Not a cheap date but a significantly loaded F-150.

Fair enuf, but for some of us seeking to achieve a relatively high payload target (my 2022 Lariat is 1848#) for towing purposes, a 'significantly bloated' KR is not an attractive trim.

Deployable running boards, moonroof, etc all eat into that payload compared to a Lariat. Not to mention 20" wheels (vs 18") which are a downside for some of us.

Then there's the $11,515 MSPR 'hit' compared to the closest similarly equipped 500A. That's a whopping $21,570 higher than my more desirable 2022 Lariat 500A SuperCab MSRP. Maybe a 'nicer' truck for some, but the KR of any model year holds no attraction for me.

 

[adyaro77]

My 2020 was a nightmare - both front and rear differentials were rebuilt, camera recalls, and an APIM replacement for starters. Too bad because it was my favorite vehicle - loaded Lariat SuperCab, a rare bird that they no longer make. I walked away from it at 75k because I didn't trust it. My 2018 was solid and so far my 2023 has been good so I'm hoping it stays that way.

My PowerBoost's payload is 1537 which isn't too bad for one in Lariat trim. I don't have any of the heavy options like the bed utility package, pano moonroof, or FX4, so that helps. As long as it remains reliable, I'm sold on it. I've used it to power my refrigerator and pellet stove during power outages and my summer commuting has gotten me 24.5 MPG reliably.

That is excellent payload for a power boost. My 23' Lariat with 3.5 EcoBoost was 1520. Now it was loaded out. My 24' XLT is 1720. I have the 5.0, dual exhaust, tailgate step, and FX4. There was two identical trucks and I purposely got the one without Max Tow. I have the 3:73 rear end and my boat at the most is 6,200 lb. When I add 2" to the front I'm going to add the third leaf in the back. I need to keep the rake.

 

[BMCGC]

Ford counts on hurricanes and consumers trading every 12-18 months to keep the flow of new vehicles rolling off the lots.

My dad only bought used, only financed two years and kept a vehicle for 8-10 years.

 

[gnikdaor]

Just out of curiosity, I went to the build and price website and spec'd out a 2025 F 150 XLT 302a Powerboost SCREW. I added a few options I would like (but not a deal breaker if I didn't get them).
It added up to 72,800.00!!! For a freaking XLT! My 2022 XLT was less than 60 g's MSRP. And maybe someone can answer this for me, but it appears that you no longer get the heated 10 way power driver's seat and heated 8 way power passenger seat in 302a, it looks like you need to go to 303a to get those now. My 2022 302a has those heated seats.

While I was at it, I spec'd out a 2024 F 250 Lariat SCREW with the Godzilla engine (the 25's aren't on build and price yet) with similar options as the F 150, like the rapid red metallic, the BAP, wheel well liners, splash guards, etc. The majority of the things that I optioned out on the F 150 XLT are standard equipment on the Super Duty Lariat. Guess what? The Super Duty was actually LESS than the F 150! For 71 g's and change, you can get a LARIAT F 250 for LESS money than a F 150 XLT!!!!

The pricing on these F 150's is out of control. If I were ordering a truck today, I would definitely get the Super Duty I spec'd out. I would be getting WAY, WAY more truck, for LESS money!

 

[Kodiak]

Fair enuf, but for some of us seeking to achieve a relatively high payload target (my 2022 Lariat is 1848#) for towing purposes, a 'significantly bloated' KR is not an attractive trim.

Deployable running boards, moonroof, etc all eat into that payload compared to a Lariat. Not to mention 20" wheels (vs 18") which are a downside for some of us.

Then there's the $11,515 MSPR 'hit' compared to the closest similarly equipped 500A. That's a whopping $21,570 higher than my more desirable 2022 Lariat 500A SuperCab MSRP. Maybe a 'nicer' truck for some, but the KR of any model year holds no attraction for me.

Oh yes, no doubt about it. The 2025 KR is for a more luxury road driver, and not a hard working tower. In 2022 you used to be able to get the 502a and with a couple other options you would have an almost maxed out F-150, and still be under the KR. Now you just cannot do it with a high Lariat and you need that KR for a road cruiser.

With that said the Lariat 500a or 501a gets you a great truck without most of the "bloat" if you need to keep the weight down for payload capacity. Pity they do not offer the SCAB in that anymore.

 

[js312]

With that said the Lariat 500a or 501a gets you a great truck without most of the "bloat" if you need to keep the weight down for payload capacity. Pity they do not offer the SCAB in that anymore.

I had a 502a SuperCab. Perfect combination - the back seat in my 2023 is stupidly large and I never use that much space. On the other hand, I miss having a 6.5 ft bed in a truck that'll fit in my garage. My Lariat SuperCab also had a payload of ~1750.

I miss that truck so much, but it had a lot of issues so I didn't trust it enough to keep it long term.

 

[Dizz]

If you happen to have family members working for Ford discount when I bought my 22 STX was $3200 I think but had a comparable MSRP to some of the XLT’s because of options
It would have been over 5K discount because the discount doesn’t go on msrp just stepping up in basic trims like XL,XLT etc
The base XLT wheels and grill really looked dated to me
The 24 model has really improved

 

[FaaWrenchBndr]

This is true, but I think another big issue is Ford is the starting to delete options that were in their trucks for years. Not to mention the quality control issues. I know that when we get on the topic at work or at a party people see my F-150 and the first thing they say is... "I'm not paying that kind of money for a pickup truck". Whenever someone comes to me about their ram or Silverado the first thing they always say is how inexpensive it was.

I think for Ford it's simple supply and demand. I just don't see the demand keeping up with everything going on.

But Ford's got me... I prefer their interior. I think they have the best looking pickup trucks. How they will lose me is if they continue to keep going up in price while the quality goes down and popular options disappear.

When I traded in my problematic 23' Lariat there wasn't a chance in hell I was purchasing another overpriced truck. I went back to an XLT. A year ago when I purchased the 23' Lariat I couldn't find what I wanted in Metro detroit. The dealership found it three states over. Fast forward to now when I'm at the dealership they have hundreds of trucks. I would have no problem getting a similar optioned 24' Lariat that I couldn't find this time last year.

I left an older F250 for Toyota. I was in the Toyota fair little over a year. Jump ship in here I am with a 24 power boost. It really brings back a lot of memories and a wonderful experience with my 2005 super crew XLT, a wonderful truck.

You may be right, it seems like a lot of these features that they’re removing are ones. They really didn’t attract me. I am extremely happy with a 301A XLT package. I’ve never cared for a lot of the as I would call it extravagant features like he just steering wheel, heated seats, leather…… I just don’t need them

 

[FaaWrenchBndr]

If you happen to have family members working for Ford discount when I bought my 22 STX was $3200 I think but had a comparable MSRP to some of the XLT’s because of options
It would have been over 5K discount because the discount doesn’t go on msrp just stepping up in basic trims like XL,XLT etc
The base XLT wheels and grill really looked dated to me
The 24 model has really improved

I bought a 24 Powerboost, I really wish I could get a 21-22 platinum grill, I feel that’s much better look

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