WTH Ford Canada....

[Ang]

In September of 2021 I bought a 21 2.7EB Ford f150 lariat 502 fx4.
That's it, no sunroof, power boards etc.
My invoice was $67k all-in. It sounded like a lot for a lariat at the time but nothing else was available and I couldn't wait for a custom order (which was going to be pushed to a 2022).

Fast forward to today, I was playing around with the ford configurator building a 2023 f350 lariat with a 6.7 PS H-O with a couple options. Final price was 117k (!).

I was so stunned by the price that I went back into the configurator and built an f150 identical to the one I have, just out of curiosity. The price came to 83k without taxes and fees... (!)

So the question that arises is: WTH Ford?
pricing their own trucks out of the market in hopes that some rich folks will buy them and make up whatever losses from reduced sales out of the prices?
Plus with the current interest rates, the lease/finance payments are skyrocketing.

I wanted to trade my f150 for an f350 cause I need it for my work but right now, I'm keeping it till the engine falls off.

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[flatag]

Not just FORD Canada. Here in the US my same build is now $8000 American more and minus some features.

 

[WhiteLightningnshitshadow]

In September of 2021 I bought a 21 2.7EB Ford f150 lariat 502 fx4.
That's it, no sunroof, power boards etc.
My invoice was $67k all-in. It sounded like a lot for a lariat at the time but nothing else was available and I couldn't wait for a custom order (which was going to be pushed to a 2022).

Fast forward to today, I was playing around with the ford configurator building a 2023 f350 lariat with a 6.7 PS H-O with a couple options. Final price was 117k (!).

I was so stunned by the price that I went back into the configurator and built an f150 identical to the one I have, just out of curiosity. The price came to 83k without taxes and fees... (!)

So the question that arises is: WTH Ford?
pricing their own trucks out of the market in hopes that some rich folks will buy them and make up whatever losses from reduced sales out of the prices?
Plus with the current interest rates, the lease/finance payments are skyrocketing.

I wanted to trade my f150 for an f350 cause I need it for my work but right now, I'm keeping it till the engine falls off.

Yeah that's quite the damn jump. I think prices will decrease fast. I paid 56k before taxes and fees on a 22 62k msrp XLT chrome fx4 towpk truck like 3 weeks ago. The interior is probably the worst on any Ford I've owned aside from a 2010 focus, but it looks nice until you touch it. Seeing post after post about cracked front diff housings, chewed wires, and various other leaks is less than confidence inspiring. Sure does drive amazingly though.

For 62k, not having leather and a sliding rear window is just confusing. I paid more than double what I paid for my new 2020 Mazda cx30 and difference in features is pretty significant.

 

[Snakebitten]

Who does Ford think they are?

No other manufacturer would even dare. ??

 

[redline]

It is sad but just not ford… all car markers are doing the same thing and people keep buying them … and paying over msrp for them …

 

[DrTone]

Yeah that's quite the damn jump. I think prices will decrease fast.

Once they go up they don't decrease, but I'd like to be wrong before I need my next one.

 

[WhiteLightningnshitshadow]

Once they go up they don't decrease, but I'd like to be wrong before I need my next one.

I don't typically disagree, but Id bet actual purchase prices drop about 10k

 

[Snakebitten]

Price reduction isn't without historical support. Even recent. (Tesla, Mach-E)

And you could argue that the recent, and rather sudden, inability for every dealership to get ADM on almost any vehicle they put it on, is in fact a price reduction. Just not one that Ford, the manufacturer, had added or dropped.

Also, once Factory incentives return, and discounts off MSRP become the only way to move inventory...... Well, you know where I'm going.

Everything is cyclical. It's just hard to see through this recent pandemic/post-pandemic metoric escalation of........

I find the whole thing exhausting.
I'm old. I can't keep this pace anymore. Lol

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