? Another F-150 Price Increase Starting Feb 15

[Anor4k]

For fun, I just built my vehicle again on the BAP matching it to my window sticker. It was the the same price, but now $500 less on the BAP due to a new incentive.

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[KOTYKB]

If I ordered in October, am I price protected from the $880 increase that happened 12/27?

 

[kevdog0710]

If I ordered in October, am I price protected from the $880 increase that happened 12/27?

You are essentially in a contract, so your price should not change. Your window sticker will reflect the increase however

 

[KOTYKB]

With me ordering in October, I wonder if I get the $880 12/27/2021 and $3300 2/24/2022 price protections and also the $1395 BlueCruise? My truck is in production today!

 

[VTbuckeye]

What happens if you have an order placed, but due to supply constraints does not get scheduled and produced in 2022? If it gets rolled into a 2023 will that original 2022 price be honored?

 

[Tomatoboy]

What happens if you have an order placed, but due to supply constraints does not get scheduled and produced in 2022? If it gets rolled into a 2023 will that original 2022 price be honored?

The price (and any incentives In effect when you ordered that applied) should be “locked in” as the price when you ordered. Your window sticker will show the current price, but your paperwork with the dealer should reflect the original agreed price.

 

[Ranger621]

I agree with what Tomatoboy stated. That is exactly what my dealer told me when I placed my order on 1-3-22. My truck shows it has been built on 3-30-22 and is now waiting to be shipped. My dealer confirmed this.

 

[D87302]

If you are thinking about ordering you might want to do it before Feb 15th. See attached Ford dealer memo regarding Ford vehicle mid-year price increases.

Summary:

• XLT series prices $1,500 MSRP Increase
• Lariat series prices $1,500 MSRP Increase
• King Ranch series prices $1,500 MSRP Increase
• Platinum series prices $1,500 MSRP Increase
• Limited series prices $1,500 MSRP Increase
• Raptor series prices $3,300 MSRP Increase
• Tremor series prices $1,500 MSRP Increase
• 19S STX Appearance Package price $500 MSRP

I'm trying to prepare my argument before the time comes to close with the dealer re: 2022 f-150 that I ordered/accepted and confirmed by FMC on 2/11/2022. (Made a subsequent change (sport appearance package) o/a April 6 and a $1500 base price increase is reflected on the updated order preview copy I received via email). Problem I see with this letter is it is addressed to DEALERS and there is a lack of a definition of "price protection". We can all read and make our interpretations of intent, reading within context, etc. but none of that means a hill of beans without a clearly written declaration by FMC defining the policy as it applies to dealers and buyers of 2022 F-150s ordered and dated as shown on an order preview sheet. The noncommittal or non-ownership by FMC marketing/service folks of published or rumored/repeated information doesn't help matters. What concrete, non-ambiguous evidence is there available to public/buyers of the FMC price protection policy, and its application? Does anyone have a copy, does it exist? I'd bet on 90% chance when I call FORD rep will say "check with your dealer", "it's up to your dealer", "dealers are independent businesses". (Words - "shoulda", "woulda", coulda" do not apply.)

 

[hotrodmex]

If it gets rolled into a 2023 will that original 2022 price be honored?

Historically, no. You get put in as a whole new order.

21s that got bumped to 22s were supposed to get a PCO that covered the difference, but some had trouble with it.

 

[jofo]

Sure glad I got my lariat last year. The same configuration that was $70k is now pushing $75k.

 

[Buyer2021]

... but none of that means a hill of beans without a clearly written declaration by FMC defining the policy as it applies to dealers and buyers of 2022 F-150s ordered and dated as shown on an order preview sheet....

IMO you'll not see Ford address price protection at the "buyer" level because Ford does not enter into any sales agreements with "buyers".

The inherent nature of the current manufacturer / dealer franchise agreement structure gives dealers the latitude to decide how they will or will not 'pass through' the price protections they receive from Ford on retail orders (aka 'customer-specific special orders'). Yes, retail order price-protection to the dealer is tied to the ordering party by name, and forfeit if the delivery is not made to that party, but there's nothing Ford can dictate insofar as passing that through to the specific buyer because the sales agreement is between the dealer and buyer, not Ford and the buyer.

Some dealers are square-shooters and do pass it through at time of purchase/delivery, others play the 'reimbursement game' tied to their after-delivery invoice cost price-protection reimbursement from Ford, others just screw the buyer by not passing through the price-protection they receive at all. Ford Corporate currently has no direct control of those practices at the dealer>buyer level (just as they can't currently prohibit sales above MSRP, much as they might like to do that).

Caveat emptor: know what your dealer's practices are and get it in writing when you place your order.

All of this could change if/when the current manufacturer>dealer franchise model is significantly revised, and Ford Corporate has openly expressed an interest in doing just that; but don't hold your breath, the dealer lobby is fighting that mightily, in their own self-interest they desperately want to maintain the status quo in regard to their ability to set prices independent of manufacturer intervention.

 

[thevofl]

Caveat emptor: know what your dealer's practices are and get it in writing when you place your order.

I did just that. I have the order signed by me and the dealership. When Ford removed the primary reason for choosing a Platinum over a Lariat (the max recline active motion seats) as an option, the prices went up over $4k. The dealer told me that's the new price. Ford is the one doing that. He has no problem not honoring the signed order, because that's all Ford. Ford says, "You will need to talk to your dealer." When I said that the dealer said it's Ford, Ford said that it's the dealer. I told both the dealer and Ford this is a classic bait and switch, and they both effectively shrugged their shoulders.

 

[D87302]

IMO you'll not see Ford address price protection at the "buyer" level because Ford does not enter into any sales agreements with "buyers".

The inherent nature of the current manufacturer / dealer franchise agreement structure gives dealers the latitude to decide how they will or will not 'pass through' the price protections they receive from Ford on retail orders (aka 'customer-specific special orders'). Yes, retail order price-protection to the dealer is tied to the ordering party by name, and forfeit if the delivery is not made to that party, but there's nothing Ford can dictate insofar as passing that through to the specific buyer because the sales agreement is between the dealer and buyer, not Ford and the buyer.

Some dealers are square-shooters and do pass it through at time of purchase/delivery, others play the 'reimbursement game' tied to their after-delivery invoice cost price-protection reimbursement from Ford, others just screw the buyer by not passing through the price-protection they receive at all. Ford Corporate currently has no direct control of those practices at the dealer>buyer level (just as they can't currently prohibit sales above MSRP, much as they might like to do that).

Caveat emptor: know what your dealer's practices are and get it in writing when you place your order.

All of this could change if/when the current manufacturer>dealer franchise model is significantly revised, and Ford Corporate has openly expressed an interest in doing just that; but don't hold your breath, the dealer lobby is fighting that mightily, in their own self-interest they desperately want to maintain the status quo in regard to their ability to set prices independent of manufacturer intervention.

Thanks for reply. You stated things perfectly clear - the reality of the matter. Makes perfect sense. My dealer in this case deals strictly by MSRP, no (+ or -). Will I get original MSRP priced at time of order? I sure hope so because price has risen $3,400+ since placing order. And which MSRP will Ford put on the sticker... the first one, the second, the third? Now this gives clearer meaning to Truck Manager's reply recently when he said, "...that's up to the dealer", regarding whether "I expect to receive price protection". Thanks.

 

[Buyer2021]

And which MSRP will Ford put on the sticker... the first one, the second, the third?

Retail order vehicles are always delivered with a Monroney sticker (window sticker) reflecting the MSRP at time of manufacture. That's because the price protection to the dealer is forfeit if the vehicle is not delivered to the party which ordered it (and it's then the dealer's to sell for whatever they can get for it).

Again, what matters is the written agreement between you and your dealer (and perhaps the devilish 'gotchya' wording or omissions in that written agreement).

FWIW in my case, the dealer and I agreed in writing to a clearly and explicitly stated firm fixed specific sales price which happened to be derived from invoice/MSRP at the time of order (Granger Ford's widely advertised "3% below invoice" sales price). That document is attached FYI. Neither Ford nor I made any changes to my order, it was delivered exactly as originally specified and agreed. As expected my Monroney sticker shows an MSRP $3,625 higher than the MSRP at time of order (due to 3 publicized price increases during the 5-1/2 months between order date and build date). The dealer never commented on that, upon delivery we quickly concluded our deal at the originally agreed firm fixed sales price without any further price discussion at all.

Obviously, your situation is different. I sincerely wish you Good Luck concluding your deal.

 

[D87302]

Retail order vehicles are always delivered with a Monroney sticker (window sticker) reflecting the MSRP at time of manufacture. That's because the price protection to the dealer is forfeit if the vehicle is not delivered to the party which ordered it (and it's then the dealer's to sell for whatever they can get for it).

Again, what matters is the written agreement between you and your dealer (and perhaps the devilish 'gotchya' wording or omissions in that written agreement).

FWIW in my case, the dealer and I agreed in writing to a clearly and explicitly stated firm fixed specific sales price which happened to be derived from invoice/MSRP at the time of order (Granger Ford's widely advertised "3% below invoice" sales price). That document is attached FYI. Neither Ford nor I made any changes to my order, it was delivered exactly as originally specified and agreed. As expected my Monroney sticker shows an MSRP $3,625 higher than the MSRP at time of order (due to 3 publicized price increases during the 5-1/2 months between order date and build date). The dealer never commented on that, upon delivery we quickly concluded our deal at the originally agreed firm fixed sales price without any further price discussion at all.

Obviously, your situation is different. I sincerely wish you Good Luck concluding your deal.

Thanks.

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