MJ Heat
Well-known member
- Joined
- Feb 5, 2022
- Threads
- 12
- Messages
- 312
- Reaction score
- 344
- Location
- Obscurity, NC
- Vehicles
- 2019 RCLB 5.0/2022 Powerboost/2023 Maverick Hybrid
Today I received an email, that in part said, "To ensure your complete satisfaction, we will require additional time before your 2022 F-150 is delivered". This email arrived 9 days after the initially projected window of delivery had lapsed, & almost a month after the "Great news! Your 2022 F-150 has been built. We are performing some final inspections on your vehicle and getting it ready for shipment", email.Hello Ford!!! Are you listening? I have got something to say that you need to hear. You need to know that you have created a self inflicted image problem. Right now you are trying to change your Customer base over to a custom order majority. Most of us who have ordered vehicles from Ford lately are disappointed & frustrated with the ongoing delays in delivery & constantly changing & wrong information that we are provided regarding the whole slow moving process. That ruins your credibility with the folks that are trying to give you money for your products. Are you familiar with the old adage, "If your Customer Thinks That There Is A Problem, THERE IS A PROBLEM!!!"?
The really funny thing is that you have the perfect excuse for taking a long time to deliver very complex products such as modern vehicles. Everyone knows about the supply chain issues & the resulting unpredictable associated delays. You would be much better perceived if you simply said that you have no idea when the parts will come, but that you will tell each Customer when you have all of the parts to build their vehicle. You should also tell everyone that they should expect that it will take a further 60 days for the vehicle to be delivered, after it is built. Getting things done much faster than projected beats the heck out of taking 3 times as long, as you projected. Your Customers would be crowing about how Ford beat their projections, instead of lamenting about how Ford has let them down yet again.
You need to hire someone & put them in the marketing department to manage your image with Customers! Fixing this should not be hard. Stop making promises that you can't keep. And yes, we all know that projected dates are not promises. But you should know, that is how they are mostly perceived. Right now you are over promising & under delivering. Flip the script & you will immediately have a lot less ticked off Customers. Under promising & over delivering would immediately change those grousing about delays & disinformation into promoters providing Ford with free advertising.
Do you have any idea how this process actually works for your CUSTOMERS? We happily place our order. You send out emails to us with VIN's & scheduled production dates. Then you send out multiple repetitive emails saying that production has been delayed, due to unexpected circumstances. Hello! Why would you tell me production is scheduled, if you are not certain that you have the parts? These same delay emails also say that you will keep me informed as to my vehicle's production status. Then you most certainly do not. Then you send out emails saying that the vehicle is built & awaiting shipping, followed by information saying that the vehicle is on hold for some part. Projected delivery dates do not change, until they are in the past.
The dealers tell your collective Customers that they only know what Ford tells them. You tell your Customers to check with their dealer. The vast majority of the time the "projected" dates come & go, with no definitive guess as to when the carousel stops. Why make promises that you can't keep? It makes you look bad!
Ford Chat is even worse. These "supposed" Ford employees tell your Customers that they have no idea what the truth is. They only know what they can see in the system. They tell Customers to check the Ford Tracker or check with the dealer. It all turns out feeling like we are just getting the big run around.
Today Ford Chat told me that my ordered vehicle is sitting on Ramp 59 awaiting shipping & that the systems shows projected delivery is April 25th. So I asked the obvious question, "Can my vehicle travel half way across the country & be delivered in 6 days"? And then Ford Chat said their standard "That is what I see in the system". Everyone knows that ain't happening. Why not just project delivery to May 25th? That is certainly more plausible, & I would not feel like I have been lied to yet again. Then if my truck arrived a month early, I would be happy, & not mad because I have been treated like I don't matter to Ford.
I am fully aware that my 1 vehicle purchase is not even a drop in the bucket to Ford. But I have bought 10 prior Fords personally, & about 200 for my business over the years. And yes I know, that is still not even a drop in Ford's bucket, but I just can't believe that it is in Ford's best interest to alienate me, or any other Customer. You better change the perception before your Customer's start changing to another vehicle brand!
I wonder if I am on parts hold, or if maybe Ford is trying to complete updates/recalls before shipping. Ford chat has no knowledge of anything, but what it of course says in the system, which is now a projected delivery date a couple of weeks further out.
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