Any thoughts on this web price

[BillLumberg]

Hi all,

New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?

TIA

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[Broccoli Rob]

Hi all,

New to the board. 2x Ram owner here (2015 Longhorn and 2020 Limited). My 2020 Limited is having some elec ghost issues that I don't feel like dealing with anymore. Therefore, I am looking at a 2021 Limited w/Powerboost engine. Sticker (blue box) is $74,260, dealer has "Instant Savings" online of $6.062 and incentives of $1,600 (I qualify for that amount) for a web site price of $66,568. X plan pricing is $69,413. Is there more room for price compression?

TIA

If you're able to get a pricing sheet from them that reflects invoice price, then that is the best way to determine what kind of deal you're getting. I used the pricing guide posted here

https://www.f150gen14.com/forum/thr...ges-options-accessories.212/page-5#post-21133

To figure out the invoice price and if it's at or below that, it's a decent deal (before incentives) if you're able to find out the NET/NET price (invoice minus 3% of MSRP to account for the dealer hold back) then that's the best deal I've seen without someone having access to employee pricing