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I have no doubt there are buyers for the truck. I would have one but a big issue will be the commercial sales will be lost to Ford. 200 miles plus is plenty for the average commercial user. They are marketing strongly to them. The bigger issue is can they survive the transition from ICE to EV...

I agree with some of the stated advantages Mary Bara claims and your thoughts on them being an advantage over the Lightning but I will say I have many friends in construction that have gone from diesel to the F 150 Hybrid and are blown away with the added mileage per tank they are getting. The...

Funny how quick you are to judge me by a current job while you qualify yourself twice in this thread as, "I lived in the south for nearly 30 years. ", and " at least, was in the auto industry from 1980 until about 2000". So you got to see what bad looked like. Ask Sandy Munro what he thinks of...

We'll see. That electric Silverado has to find 700k buyers a year to replace the ICE version by 2035. I bet it won't be close if GM is still even in business then. I believe Ford will distance itself from GM in truck sales even more every year moving forward. GM's 90 year dominance as top US...

I don't think you are going to see that Electric Avalanche look alike sell to contractors, farmers and people who want a truck for utility. Going to sell to middle to high income white collar dads that want a truck to go to Home Depot/ski slopes, the dump, etc. In the south trucks are so...

They are dead in the water. How many Hummers to you think they will sell compared to F150's and even Cybertrucks. You need economy of scale and vertical integration to make margin. They can't do it and have no real plan. The future is electric and they are not vertically integrated, have...

Chevy, our country's top EV company according to the Biden administration has sold 26 EV's this month and has now released their 2024 Silverado EV renderings. This just shows how out of touch they are with the market. Ford hit a home run by keeping it traditional look that will allow them to...